Internal Valuation Report
Business Value &
Sellability Report
Recurring Revenue
Commercial cleaning and facilities maintenance services
12
$2.42M–$2.90M
B+
78 / 100
Largely Ready
Overview
Executive Summary
Primary Finding

For your goal of understanding what the business may be worth today, the estimated operating-business value is $2.42M–$2.90M, with a most-likely range of $2.52M–$2.80M. This positioning reflects strong recurring earnings, management depth, and limited dependence on you for daily operations.

Strategic Insight

Operational succession is largely complete because the general manager and supporting team run service delivery and account management. Commercial succession remains unfinished because bidding, pricing, partnerships, and some referral relationships still depend on you.

Biggest Value Driver

The combination of contracted monthly revenue and a general manager-led operating model is the strongest support for value. Buyers can see both revenue visibility and an operating platform that does not require them to replace you in daily service delivery.

Biggest Value Suppressor

The top three customers reportedly represent 25%–40% of revenue. This concentration creates measurable exposure to a major contract loss and prevents buyers from treating the recurring revenue as fully diversified.

Biggest Buyer Concern

A buyer will test how much earnings could be lost if a major customer does not renew. That concern will be considered alongside whether the company can continue winning replacement work after your bidding and partnership role transfers.

Most Important Improvement Opportunity

The highest-impact opportunity is to complete commercial transferability by moving bidding and partnership ownership into the management team while reducing major-account concentration. This could lower buyer risk and strengthen valuation positioning without relying primarily on additional growth.

Overall Assessment

This is a high-quality, largely transferable commercial-services business with strong recurring economics, professional infrastructure, and above-average marketability. Its remaining value gap is concentrated in commercial continuity: diversified contract earnings and proven team-led business development would materially improve buyer confidence.


At a Glance
Valuation Snapshot
IndustryCommercial cleaning and facilities maintenance services
Years in Operation12
Primary Customer TypeB2B office buildings, medical clinics, and light-industrial clients
Owner GoalUnderstand what the business may be worth today
Exit Timeline1–3 years
Business ArchetypeRecurring Revenue
Valuation GradeB+
Seller Readiness VerdictLargely Ready
Valuation ConfidenceMedium
Valuation ReliabilityModerate

Valuation
Estimated Business Value
Estimated Value Range

$2.42M–$2.90M

Most Likely Range

$2.52M–$2.80M

Valuation MethodSeller's discretionary earnings multiple
Earnings Basis UsedThe owner-benefit band is treated as an SDE proxy because it includes owner salary. The working earnings position reflects strong and consistent profitability, modest potential discretionary expenses, and partial credit for reported rebranding and software-migration costs.
Multiple Range Used3.50x–4.20x SDE; most-likely internal range 3.65x–4.05x
Valuation ConfidenceMedium
Valuation ReliabilityModerate
Valuation Explanation

The range represents the estimated value of the operating business, including its earnings capacity and goodwill. The most-likely range sits near the center because the company combines recurring contracts with a credible management structure, low operational owner dependence, professional records, and improving profitability.

The full range remains necessary because several matters have not yet been verified at transaction-level detail. These include exact normalized earnings, customer-level concentration, contract renewal and cancellation terms, account profitability, and the transferability of the owner's commercial responsibilities. Buyers will also determine which reported discretionary and one-time expenses qualify as adjustments.

Key Assumptions

• The reported owner-benefit band reasonably approximates total SDE and already includes owner salary.
• The recurring contracts are transferable and remain in force through a change of ownership, subject to their actual terms.
• Reported revenue, profitability, staffing, concentration, and owner-independence information is materially accurate.
• The general manager and operating team remain through a reasonable transition.
• The long-term lease is transferable or replaceable on commercially reasonable terms.
• The valuation represents the operating business and does not add reported inventory separately to the indicated goodwill value.

Valuation Limitations

• The estimate uses a broad owner-reported earnings band rather than verified normalized financial statements and a detailed add-back schedule.
• Reported one-time costs include vehicle wraps and software-migration expenditures whose accounting and add-back treatment may be only partially accepted during diligence.
• Top-three customer concentration is reported only as a 25%–40% band. Exact customer-level revenue and contract terms could materially affect buyer underwriting.
• Contract renewal rates, cancellation provisions, remaining terms, pricing-adjustment rights, and customer-level profitability were not provided.
• The estimate does not deduct transaction expenses, taxes, debt, working-capital adjustments, or other closing obligations, so it is not an estimate of net seller proceeds.

Inventory & Working Capital (Typically Added at Closing)

The value range above reflects the operating business—its earnings and goodwill—through the SDE multiple. You reported roughly $40,000 in inventory. In many transactions, saleable inventory is added at closing at cost rather than retail, subject to a physical count and condition review; aged or obsolete items may be discounted or excluded.

Working capital depends on deal structure. In smaller asset sales, accounts receivable and accounts payable usually remain with the seller. In larger transactions and share or stock sales—more common above roughly $1M in value or with private-equity buyers—a normalized level of net working capital may be included. These are directional norms, not deal terms; inventory and working-capital treatment must be negotiated and confirmed with your broker, accountant, and legal advisor.


Assessment
Valuation Grade
Valuation Grade

B+


Grade Meaning

B = Strong Valuation Profile


Why This Grade Was Earned

This is a valuation profile, not a school grade. The company sits at the upper edge of the B range because recurring contracts, management depth, documented operations, financial discipline, and low day-to-day owner involvement support an above-average buyer proposition.

The “+” reflects how close the business is to a more premium profile. It does not reach an A profile because the top-customer exposure and your continued leadership of bidding and partnerships remain meaningful continuity risks. Buyers can see a transferable operating company, but they still need proof that major contract revenue is durable and that new work can be originated without you.

The grade would be strengthened by reducing concentration, demonstrating successful team-led bidding, documenting transferable broker and referral relationships, and substantiating recurring revenue and normalized earnings through buyer-ready reporting.


Scoring
Business Quality Dashboard
Overall Business Quality
80 /100
Strong
The company has a long operating history, material verified revenue growth, a substantial employee base, mostly documented systems, modern equipment, and an established management structure.
Sale Readiness
75 /100
Strong
The business is largely ready for market, but customer-level contract analysis, normalized earnings support, and commercial-role transition planning should be completed before launch.
Financial Strength
79 /100
Strong
Reported profitability is strong and economically plausible. Reliability is constrained by the earnings band and unverified add-backs.
Revenue Quality
76 /100
Strong
One-to-three-year recurring contracts, auto-renewal, and even seasonality create predictability, while top-three concentration prevents a higher score.
Operational Strength
80 /100
Strong
The general manager, account managers, supervisors, fixed routes, documented procedures, modern equipment, and diversified suppliers support continuity.
Owner Independence
80 /100
Strong
The business reportedly operates normally during a 30-day owner absence, although you still lead bidding and partnerships.
Sellability
78 /100
Strong
The recurring-revenue model and management team should attract credible buyers, with diligence focused heavily on concentration and retention.
Transferability
80 /100
Strong
Daily operations and account management are delegated. The main remaining transfer task is institutionalizing business development.
Growth Potential
78 /100
Strong
Value expansion is available through diversification, commercial-role delegation, contract analytics, and further documentation rather than relying solely on revenue growth.

Valuation Profile
Business Archetype
Archetype

Recurring Revenue

Confidence: High
Why This Archetype Fits

Contracted monthly revenue under one-to-three-year agreements is the dominant characteristic of the company. Nearly all revenue reportedly comes from recurring service contracts, with auto-renewal and limited seasonality. Fixed overnight routes, established account-management processes, and a general manager-led operating structure reinforce the recurring model.

Valuation Implications

Buyers generally place greater confidence in recurring earnings when contract retention, pricing, cancellation rights, and customer profitability can be demonstrated. Here, the operating structure strengthens that proposition because a buyer would be acquiring an established platform rather than simply a book of contracts dependent on the seller.

The archetype also broadens potential demand to strategic buyers, private-equity-backed platforms, search-fund buyers, independent sponsors, and qualified owner-operators. Its principal limitation is concentration: recurring revenue receives less of a premium when several large contracts can materially affect earnings. The existing management team supports successor readiness, but a designated successor for bidding and partnerships remains necessary to complete transferability.


Value Creation
What Is Driving Value
📈
Contracted Recurring Revenue

Why It Matters

Nearly all revenue is generated through monthly service contracts with one-to-three-year terms and auto-renewal. This creates greater visibility into future activity than project-based or one-time service revenue and is the primary foundation of the valuation profile.

Buyer Impact

Predictable revenue improves debt-service visibility, reduces customer-acquisition uncertainty, and gives buyers greater confidence that operations and earnings can continue after closing.

📈
Established Management Depth

Why It Matters

A general manager runs day-to-day operations and account management, supported by two account managers and three area supervisors. This layered structure is substantially stronger than that of a typical owner-operated service company.

Buyer Impact

A buyer can acquire an operating platform without needing to replace you in daily service delivery, route supervision, or routine account management.

📈
Low Operational Owner Dependency

Why It Matters

The company reportedly operates normally during a 30-day owner absence, and customers primarily interact with employees and management. This supports continuity and lowers the risk associated with your eventual departure.

Buyer Impact

The opportunity can appeal to strategic and financial buyers as well as hands-on owner-operators because the incoming buyer is not required to assume all operating responsibilities immediately.

📈
Verified Revenue Growth

Why It Matters

Reported revenue increased from $2.50M to $2.95M and then to $3.40M, with trailing-12-month revenue reaching $3.65M. That pattern demonstrates material market traction.

Buyer Impact

The growth history is favorable, although buyers will still test whether it was profitable, repeatable, and diversified rather than driven by a small number of large accounts.

📈
Professional Operating Infrastructure

Why It Matters

Professionally prepared records, quarterly accountant involvement, mostly documented procedures, modern equipment, a scheduling and CRM platform, and a long-term lease reduce uncertainty around the operating platform.

Buyer Impact

These features can shorten diligence, improve financing credibility, and reduce immediate transition and capital-expenditure concerns.


Value Constraints
What Is Limiting Value
⚠️
Customer Concentration

Why Buyers Care

The top three customers reportedly account for 25%–40% of revenue. A buyer will assess the earnings and debt-service consequences if any one of those contracts is lost, reduced, or not renewed.

Impact On Value

Concentration pushes the outcome away from an unrestricted premium multiple and may cause buyers to seek contract-specific protections, contingent consideration, or other safeguards.

⚠️
Incomplete Commercial Independence From the Owner

Why Buyers Care

Daily operations and account management are delegated, but you continue to lead bidding and partnerships. Referral relationships responsible for 25%–50% of lead generation may also be partly connected to your role.

Impact On Value

The multiple remains constrained until management demonstrates that bidding, pricing, pipeline management, and referral relationships can produce work without the seller.

⚠️
Unverified Earnings Adjustments

Why Buyers Care

The earnings basis includes small discretionary expenses and reported costs for rebranding, vehicle wraps, and software migration. Buyers may not accept every item as a complete add-back.

Impact On Value

Normalized earnings could be reduced modestly if diligence finds that some expenses are recurring, capital in nature, or not sufficiently documented.

⚠️
Management Retention Exposure

Why Buyers Care

The general manager and supervisory structure are central to the low-owner-dependency profile. A buyer will want confidence that the people supporting continuity intend to remain.

Impact On Value

Buyers may require retention arrangements, employment agreements, role documentation, or a structured transition to protect the management premium.


Marketability
Sellability Assessment
Sellability Score78 / 100
Sellability RatingStrong
Buyer Pool RatingBroad
Likely Buyer TypesRegional commercial cleaning or facilities-services companies; Strategic buyers seeking geographic or customer expansion; Private-equity-backed facility-services platforms; Search-fund or independent-sponsor buyers; Well-capitalized owner-operators with management experience
Buyer Pool LimitationsThe indicated transaction size will exclude many small individual buyers.; Customer concentration may reduce lender and buyer comfort until contract details are verified.; Some buyers may require your temporary involvement in bidding and broker relationships.; Labor-intensive service delivery requires buyers comfortable with workforce management.
Buyer Commentary

The recurring-services model, lack of licensing barriers, professional management, and credible earnings should attract several buyer categories. Contract durability, customer retention, labor stability, and commercial-role transferability will determine how aggressively those buyers compete.

Sellability Analysis

Sellability measures how attractive and transaction-ready the business is. Buyer-pool breadth measures how many plausible buyer categories can pursue it. These are different from value: a valuable business can be difficult to sell, while a moderately valued business can still attract a broad pool.

This company has strong sellability because of its recurring contracts, management team, scale, credible earnings, and limited field-level owner dependence. Its buyer pool is broad rather than very broad because the likely purchase size excludes many smaller individual buyers, while customer concentration and workforce-management requirements call for buyers with sufficient capital and commercial-services experience.

Purchase size combined with customer-concentration diligence narrows the pool to buyers with sufficient capital and relevant commercial-services experience.

The pool could expand if the company demonstrates diversified customer-level earnings, transferable contracts, management-led bidding, and clean lender-ready financial reporting.


Buyer Concerns
What Buyers Will Worry About
“What happens to earnings if one of the largest customers does not renew?”

A major contract loss could materially affect earnings and debt-service coverage. Buyers will want exact customer shares, contract-expiration dates, renewal history, margins, and evidence of account stability.

“Can bidding and broker relationships continue after the owner leaves?”

A buyer must know that contract replacement and new-business generation can continue after your exit. The answer will depend on whether commercial relationships and processes belong to the company or remain connected primarily to you.

“Are the contracts transferable, and what rights do customers have after a change of ownership?”

Auto-renewal is valuable only when cancellation, assignment, change-of-control, pricing, and renewal provisions support continuity. Buyers will review the actual agreements rather than relying solely on the recurring-revenue label.

“Will the general manager, supervisors, and workforce remain after closing?”

Commercial cleaning depends on reliable staffing, route supervision, wage discipline, and management retention. Buyers will examine turnover, compensation, role coverage, and the durability of the existing management structure.

“How much of the reported owner benefit will survive financial diligence?”

The final transaction economics will depend on which discretionary and one-time expenses are accepted. Buyers and lenders will reconcile the earnings schedule to financial statements, tax returns, and general-ledger detail.


Readiness
Sale Readiness Assessment
Seller Readiness VerdictLargely Ready
Readiness LevelLargely Ready
Strengths

• Recurring contracted revenue
• General manager-led daily operations
• Layered account-management and supervisory team
• Professionally prepared financial records
• Mostly documented procedures
• Modern equipment and minimal near-term capital spending
• Long-term facility lease
• Low reported operational owner dependency

Weaknesses

• Top-three customers represent 25%–40% of revenue
• You still lead bidding and partnerships
• Exact contract retention and assignability data is unavailable
• Normalized earnings and add-backs have not been independently verified

Key Gaps

• Customer-level concentration and profitability schedule
• Contract renewal, expiration, cancellation, and assignment analysis
• Documented transfer plan for bidding, pricing, and broker relationships
• Buyer-ready normalized SDE schedule
• Management and key-employee retention plan

Timeline Commentary

The 1–3 year timeline is favorable. The company appears operationally capable of entering the market, but using the available period to prove team-led commercial performance, improve concentration, and prepare transaction-grade reporting could improve buyer confidence and reduce avoidable deal friction.


Upside Potential
Value Improvement Potential
Current Value Range$2.42M–$2.90M
Potential Value CreationMeaningful
Primary Value Creation LeverComplete commercial transferability by reducing customer concentration and moving bidding and partnership ownership from the seller to the management team.
ConfidenceMedium
Conditions Required

• Demonstrated team-led bidding and pricing performance
• Reduced reliance on the largest customer contracts
• Verified contract renewal and churn history
• Transferable broker and referral relationships
• Buyer-ready normalized financial statements and add-back support
• Retention and cross-training of key management personnel

Value Creation Commentary

The primary opportunity is not simply to generate more revenue. It is to improve the quality and transferability of the earnings already being created. Lower concentration and proven management-led business development could reduce perceived downside risk, strengthen buyer and lender confidence, and support meaningful multiple expansion.

The business already has operational management depth. The remaining prize lies in extending that independence into the commercial function while providing evidence that recurring contract earnings are durable.

The assessment is directional and does not assume that recent revenue growth will continue.


Roadmap
Value Improvement Roadmap
Institutionalize Bidding and Partnerships
Difficulty: Moderate 6–18 months

Why It Matters

Commercial succession is the principal remaining owner-dependency issue. If you addressed only one improvement before a sale, this would be it because daily operations are already delegated while new-business origination remains centered on you.

Expected Business Impact

More transferable new-business generation and stronger evidence that revenue can be replaced or expanded without owner involvement.

Diversify Major-Account Exposure
Difficulty: Moderate 12–36 months

Why It Matters

Customer concentration is the clearest measurable buyer risk. Reducing the significance of individual contracts would make earnings less vulnerable to a single renewal decision.

Expected Business Impact

More stable earnings, improved lender confidence, and less pressure for contingent deal terms or other buyer protections.

Prepare a Contract and Customer-Quality Data Room
Difficulty: Low to moderate 3–9 months

Why It Matters

Recurring revenue receives a premium only when retention, contract terms, concentration, and account profitability can be demonstrated.

Expected Business Impact

Faster diligence, fewer buyer adjustments, and clearer differentiation from less organized competitors.

Validate Normalized Earnings
Difficulty: Low 3–6 months

Why It Matters

Every accepted or rejected add-back affects the earnings base used by buyers. A defensible reconciliation is essential to pricing credibility.

Expected Business Impact

Greater confidence in the asking position and fewer late-stage reductions following financial or quality-of-earnings review.


Action Plan
Recommended Priorities
Priority 1 — Transfer the Owner’s Commercial Role

Action Focus

Transfer the Owner’s Commercial Role

Reason

This comes first because operating transferability is already strong, leaving commercial origination as the main owner-centered function.

Expected Impact

Proving that management can win and price work independently establishes the foundation for addressing concentration without creating new dependence on you.

Priority 2 — Reduce and Document Concentration Risk

Action Focus

Reduce and Document Concentration Risk

Reason

This ranks second because large-account exposure is the most significant measurable suppressor.

Expected Impact

Addressing it after establishing team-led commercial capability allows diversification to strengthen both revenue quality and commercial succession.

Priority 3 — Create a Lender- and Buyer-Ready Financial Package

Action Focus

Create a Lender- and Buyer-Ready Financial Package

Reason

This should follow alongside the operating improvements so the resulting earnings quality, contract durability, and concentration changes can be substantiated.

Expected Impact

The package converts the improvement story into evidence that buyers and lenders can underwrite.


Broker Recommendation
What To Do First

Do Now: Begin the commercial-role transfer and make management-led bidding, pricing, and relationship ownership the immediate focus.

Do Next: Address concentration and contract visibility, supported by customer-level retention, margin, and expiration reporting.

Ignore For Now: Do not prioritize aggressive top-line growth if it creates another oversized customer or keeps new-business generation centered on you.

Professional Opinion
Broker's Assessment
Broker's Assessment

You own an above-average commercial-services business with a credible recurring-revenue model, meaningful scale, professional operations, and a management structure that many owner-operated service businesses never develop. Its marketability is supported by the fact that a buyer would be acquiring an operating company rather than a job that depends on the seller handling daily service delivery. The general manager, account managers, supervisors, fixed routes, and documented processes give the company substance beyond your personal involvement.

The most valuable strength is the combination of recurring monthly contracts and management-led operations. Either feature would help on its own; together, they give buyers both revenue visibility and operating continuity. That combination supports buyer confidence, financing attractiveness, and interest from strategic, financial, and qualified individual buyers.

The most significant risk is customer concentration. Buyers will focus on the earnings consequence of losing or failing to renew a major account, and that issue may influence price allocation, contingent consideration, working-capital negotiations, seller-financing discussions, or other deal protections. The broader operating strengths remain real, but concentration prevents buyers from treating all recurring revenue as equally secure. Reducing that exposure while demonstrating the company's ability to originate replacement work is the most effective way to lower the risk. If only one issue were addressed before a sale, this is it.

A successful sale appears realistic if diligence confirms earnings, contract durability, management continuity, and the transferability of bidding and broker relationships. The transaction will require more sophisticated buyers than a smaller Main Street sale because of its size, labor component, and contract diligence, but the broad buyer categories identified are credible.

The strongest value-improvement outlook comes from completing commercial transferability—not simply pursuing more growth. When buyers can see diversified earnings, management-led business development, durable customer retention, and defensible financial reporting, they may place greater confidence in the company’s future without you.

The bottom line is that the business appears sellable at an above-average Main Street/lower-middle-market multiple, subject to verification. You already have the operating platform; the practical next step is to use the 1–3 year window to prove that its commercial engine and major-contract earnings are equally transferable.


Next Best Step

The bottom line is that the business appears sellable at an above-average Main Street/lower-middle-market multiple, subject to verification. You already have the operating platform; the practical next step is to use the 1–3 year window to prove that its commercial engine and major-contract earnings are equally transferable.


Confidence & Next Steps
About This Report
Confidence & Reliability

Overall data confidence is Medium, and valuation reliability is Moderate. This means the operating picture is sufficiently complete for a directional assessment, but the estimate should not be treated as transaction-level precision until the financial and contract inputs are verified.

The most significant information gap is the absence of an exact, independently supported normalized SDE reconciled to financial statements and tax returns, together with customer-level contract information needed to quantify concentration and retention risk.

Items to Verify Before a Formal Valuation

• Reconcile three years of tax returns to professionally prepared financial statements.
• Prepare a detailed normalized SDE and add-back schedule.
• Determine which rebranding, vehicle-wrap, and software-migration costs are genuinely non-recurring and immediately deductible versus capital in nature.
• Confirm exact revenue and gross profit by customer.
• Review each major contract for term, auto-renewal, cancellation, assignment, change-of-control, and pricing provisions.
• Calculate historical customer retention, revenue churn, and contract-renewal rates.
• Confirm lease assignment rights, remaining term, options, and landlord approval requirements.
• Verify ownership, condition, maintenance history, and liens associated with vehicles and specialized equipment.
• Document the transferability of bidding processes, broker relationships, and partnership channels.
• Confirm management retention expectations and replacement depth.

Important Disclaimer

This Business Value & Sellability Report is a preliminary Broker Opinion of Value based solely on unverified, owner-provided information. It is not a certified appraisal, formal business valuation, or accounting, tax, or legal opinion. It applies general market multiples and standard brokerage methodology to self-reported figures and has not been independently verified. Actual transaction value can only be determined through a complete valuation engagement, verified financial records, and buyer due diligence. No warranty or guarantee of value, sale price, or sale outcome is expressed or implied.